As we have talked to our beta customers and prospects over the past few months it’s become clear there is a need for a much broader, more integrated service to help independent professionals establish credibility in the marketplace, reach more customers, and grow their business.
There are many good and inexpensive options for publishing a book if you have the time, knowledge, and resources to manage all the promotion of your book and business by yourself. But not many of us have that. As entrepreneurs, consultants, or small-firm owners we too often must focus on the immediate needs of the business. The result is that promotional, prospecting, and outreach efforts get shortchanged, and our business suffers.
To address this critical aspect of growing a business we will be adding a variety of integrated marketing services over the next few months. Among the services are:
- Web site (including blog) strategy and management
- Online advertising strategy and management
- Email marketing strategy and management
- Email list development
- Product strategy and management
- Event strategy and management