We’ve been working hard the past few months helping Claudia McCue develop an email marketing strategy, build her email list, and create a set of training products from her collection of material.
There’s a lot more to do but we’re excited to announce her first event under the new strategy — the Creative Suite Deep Dive seminar.
We just announced our 2008 Survey of the Vintage Dirt Bike Community on the American Motorcyclist Association (AMA). The survey is intended to gauge how the vintage community feels about the major changes going on at the AMA, and to provide insight into what the association needs to do to improve its image among this important community.
The survey runs through December 31. The results will be published at the end of January.
We just completed the “Getting More Customers” workbook for SKMurphy, Inc. This workbook is a followup to the “Software Startup Workbook” and focuses on helping entrepreneurs develop and implement an effective prospecting and conversion strategy for their startup company.
We’ve just launched ClaudiaMcCue.com, the blog for Claudia McCue. Claudia’s focus is on the graphic arts for print production and you’ll find lots of tips and information on the Adobe software suite on her blog. In addition, Claudia will be announcing her own events and training products.
We’ve just added graphic arts author and trainer Claudia McCue and Practicalia LLC as a Beta Customer. Claudia’s book, “Real World Print Production” was published in 2006 and has since been republished in both Polish and Russian.
We’re working with Claudia on a new blog, as well as developing her email marketing strategy and her own seminar series.
We’ve just completed the “Software Startup Workbook” as a complement to the SKMurphy seminar series of the same name. The seminar is designed to aid entrepreneurs through the early stages of managing a new software business.
As we have talked to our beta customers and prospects over the past few months it’s become clear there is a need for a much broader, more integrated service to help independent professionals establish credibility in the marketplace, reach more customers, and grow their business.
There are many good and inexpensive options for publishing a book if you have the time, knowledge, and resources to manage all the promotion of your book and business by yourself. But not many of us have that. As entrepreneurs, consultants, or small-firm owners we too often must focus on the immediate needs of the business. The result is that promotional, prospecting, and outreach efforts get shortchanged, and our business suffers.
To address this critical aspect of growing a business we will be adding a variety of integrated marketing services over the next few months. Among the services are:
- Web site (including blog) strategy and management
- Online advertising strategy and management
- Email marketing strategy and management
- Email list development
- Product strategy and management
- Event strategy and management